Case Study
A New York Jaguar Land Rover Dealer
Became A Top Dealer
Solution: SEM (Low funnel keywords, DSA) for sales, service and parts, digital advertising for in-market buyers & remarketing, VIN targeting.
Performance gains after partnering with NTD Digital
Goals
- 01 Increase Local Car Sales
A New York Jaguar Land Rover store wants to increase local new and used car sales.
- 02 Improve Conversion Rate
Their online traffic has a high bounce rate and lower conversion rate with previous digital vendor. They want to have better quality visits and better conversion rate.
- 03 Grow Service & Parts Traffic
They also want to increase their service and parts traffic.
Results
- 01 More Leads & Calls
Form submissions and phone calls have increased.
- 02 Better Quality Traffic
Better quality traffic (lower bounce rate, higher avg. session duration) for their SEM campaigns.
- 03 Lower Bounce Rate
The bounce rate of their paid search improved from 41% to 25%.
- 04 More VDP Views
Their new VDP views have increased by 45+%.
- 05 No. 1 in Local Sales
We helped them reach their new car sales goal and reach No. 1 in sales in their area.
Paid Search Marketing Results
By focusing on the dealership's brand, their OEM brand and geotargeted campaigns, they were able to drive more ROI with less budget.
- 01 More Conversions
More get offer submissions.
- 02 Better Quality
Lower bounce rate and higher session duration for their SEM campaigns.
- 03 Land Rover Paid Traffic Comparison
Got more sessions and call clicks after working with us.
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