Search Engine Marketing Services

Built for AI-Era Search.

NTD Digital manages Google Ads, Microsoft Ads, and paid social — a Google Premier Partner running search marketing for predictable revenue.

Get a Free Google Ads Audit Get a Free Google Ads Audit
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Top SEM Agency

Paid search built for revenue.
Top 0 %
Google Premier Partner
Reserved for the top 3% of Google Ads agencies in the U.S.
0 +
Clients Served
Auto, home, food, ecommerce, and services — across Bay Area, Silicon Valley, and beyond since 2017.
$ 0 M+
Marketing Spend Managed
Every paid search dollar tracked, optimized, and tied to revenue.

What We Do

Four ways we make Google Ads work.
01

Tame AI Before It Tames You.

Performance Max and AI Max, configured to earn — not burn.

  • Disable risky PMax and AI Max defaults before they drain spend
  • Feed clean conversion signals that move ROAS, not impressions
  • Configure asset groups by buyer intent — not Google's automated recommendations
02

Stay Ahead of Every Update.

Premier Partner access + weekly update tracking.

  • Beta feature access through Premier Partner status
  • Weekly tracking of dashboard changes and bidding model shifts
  • Stay ahead of recommendation traps and silently-forced defaults
03

Mine the Search-Term Report.

Negative keyword libraries + match-type discipline.

  • Aggressive negative keyword management across every campaign
  • Match types tuned to your business — broad where it earns, exact where it converts
  • Search-term mining to cut wasted spend, capture real intent
04

Fix Conversion Before Scaling Spend.

Server-side tracking, CRO, and offline conversion imports.

  • Landing page audit + form friction reduction
  • Enhanced Conversions and server-side conversion tracking
  • Offline conversion import for full-funnel attribution

Search Engine Marketing Solutions

Search marketing, end to end.
  1. 01
    Paid Search

    Google Ads & PPC Management

    Google Ads, Microsoft Ads, and Yelp Ads under one ROAS-driven strategy — with Premier Partner beta access and direct Google strategist support.

    Channels
    Google AdsMicrosoft AdsYelp AdsPerformance MaxAI Max
    Learn more →
  2. 02
    AI Search

    AI Search Visibility (GEO)

    Get cited inside ChatGPT, Perplexity, Gemini, and Google AI Overview. Schema markup and answer-first content built for AI parsing.

    Channels
    ChatGPTPerplexityGeminiAI OverviewSchema
    Learn more →
  3. 03
    Organic Search

    Search Engine Optimization (SEO)

    Technical SEO, content strategy, and link building. Built for both traditional Google rankings and AI search visibility.

    Channels
    Technical SEOContent StrategyLink BuildingLocal SEO
    Learn more →
  4. 04
    Re-engagement

    Remarketing Campaigns

    Re-engage past visitors with display, social, and video retargeting. Custom audiences from behavior, page depth, and cart abandonment.

    Channels
    Display RetargetingMeta RetargetingYouTube AdsCart Abandonment
    Learn more →

FAQs

Questions we hear most.
How long before I see results from paid search?
You can see clicks and impression data within hours of launching. Meaningful conversion data typically takes 4–8 weeks as the campaign learns and Google's Smart Bidding algorithms gather enough signals to optimize. NTD Digital sets up conversion tracking before launch so no early data is lost.
What is Quality Score and why does it matter?
Quality Score is Google's rating (1–10) of the relevance between your keyword, ad copy, and landing page. A higher score means lower cost-per-click and better ad positions — so the same budget goes further. We audit and improve all three factors when we take over an account.
What's the difference between search ads and display ads?
Search ads appear when someone actively types a query — high intent, lower funnel. Display ads appear on websites across the Google Display Network — broader reach, better for awareness. Most of our clients run both together for a full-funnel approach, with separate budgets and KPIs.
Does NTD Digital manage Microsoft (Bing) Ads too?
Yes. Bing Ads often deliver lower CPCs than Google in competitive categories, and Bing's audience skews older and higher-income — valuable for many B2B and premium consumer brands. We manage both platforms from a single strategy and report on them together.
What makes NTD Digital different from running ads in-house?
As a Google Premier Partner — placing us in the top 3% of agencies nationwide — we get early access to new Google features, dedicated support, and advanced automation tools. Our team manages accounts daily with AI-driven bid optimization and audience segmentation that most in-house teams can't replicate at scale.
What is AI Max for Search?
AI Max is Google's newest search ads automation that combines Smart Bidding, automated asset creation, and audience expansion into a single layer on top of Search campaigns. It's powerful — but defaults often burn budget when conversion signals aren't tuned. As a Google Premier Partner, NTD Digital has hands-on AI Max experience across multiple verticals and knows which settings to disable for B2B and ecommerce accounts.
How does Performance Max actually work?
Performance Max bundles Search, Display, YouTube, Shopping, Discover, and Gmail into one automated campaign. Google's AI decides where and how to show your ads based on conversion signals you feed it. It's effective when conversion tracking is solid and asset groups are well-structured — but defaults often waste budget on low-intent placements. We rebuild PMax campaigns with proper exclusions, audience signals, and asset organization.
Are you a Google Premier Partner?
Yes. NTD Digital is a Google Premier Partner — a designation reserved for the top 3% of Google Ads agencies in the United States, based on performance, spend, and certifications.
Do you offer Google Ads management for Santa Clara businesses?
Yes. NTD Digital is headquartered in Santa Clara, CA, and we manage Google Ads campaigns for Santa Clara businesses across automotive, restaurants, ecommerce, healthcare, and professional services. As a Google Premier Partner with direct local presence, we run paid search, Performance Max, and AI Max campaigns for Santa Clara brands. See our Santa Clara digital marketing agency page for the full scope of local services.

Still have questions? Schedule a Strategy Call →