Connected TV (CTV) & OTT Advertising Services
Connected TV
CTV and OTT advertising combines the power and reach of traditional television with the precision and data analytics offered by digital.
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How we help
CTV and OTT Advertising
CTV
CTV and OTT Advertising
- Target potential customers demographically and by audience segments powered by big data.
- Use behavioral targeting delivered through rich media content that complements the programs your audience is already watching.
- Bring the reach of television together with the precision of digital advertising.
Attention
90%+ completion rates.
- CTV and OTT ads reach audiences when they are most receptive, during programs they chose to watch.
- That higher intent viewing environment helps campaigns achieve 90%+ completion rates.
- Keep your message visible in premium, full-screen placements built for attention.
Reach
One ad, multiple viewers.
- Amplify the reach of each impression because several people in a household can view one ad at the same time.
- Extend awareness beyond the individual device user and into the shared viewing experience.
- Build stronger brand recall with lean-back content environments that feel premium.
Expertise
Why choose NTD Digital?
- With over 20 years of broadcast production and multimedia experience, we understand both creative and delivery.
- Our team combines rich media production with digital campaign development and management.
- That mix of broadcast and digital expertise helps clients get more from CTV and OTT advertising than most agencies can offer.
Connected TV Resources
More on CTV & video advertising.
FAQs
Questions we hear most.
What's the difference between CTV, OTT, and linear TV?
OTT (Over-the-Top) refers to any video content delivered over the internet, including phones, tablets, and TVs. CTV specifically means the television screen — smart TVs and streaming devices like Roku or Fire TV. Linear TV is traditional broadcast or cable. CTV combines the big-screen impact of linear TV with the precise audience targeting and measurement of digital.
Can I target specific audiences with CTV ads?
Yes — and that's the key advantage over traditional TV. We can target by demographics, geography down to the zip code, interests, purchase intent, and behavioral data. We can also reach household-level audiences, matching your customer profile across an entire viewing household rather than a single device.
What completion rates do CTV ads typically see?
CTV ads consistently achieve 90%+ completion rates because they run in non-skippable or limited-ad environments on premium streaming content. That means your full message is delivered — unlike digital pre-roll where viewers can skip after five seconds or scroll past on social.
Do I need a professionally produced video to run CTV ads?
Yes — CTV ads run full-screen on large TVs, so production quality matters significantly. NTD Digital has over 20 years of broadcast production experience and produces CTV-ready commercials in-house, from scripting through final delivery, ensuring your brand looks premium in a premium environment.
How is CTV advertising measured and attributed?
We track household-level reach, frequency, completion rates, and post-exposure site visits using pixel-based attribution. CTV now also supports impression-to-conversion attribution in many platforms, showing which streaming exposures led to website activity or purchases. We provide transparent reporting so you see the full impact beyond just impressions.
What CTV services does NTD Digital offer?
NTD Digital's CTV services include audience targeting and segmentation, creative production for streaming (we produce broadcast-quality video in-house), platform-specific campaign management across Hulu, Roku, YouTube TV, Samsung Ads, and Pluto TV, geo-targeted local CTV activation, and full performance attribution tying CTV impressions to downstream conversions. Our CTV service combines 20+ years of broadcast media experience with digital ad expertise — a rare combination in the connected TV space.
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