0
%+
Ad completion rate
CTV ads run in non-skippable, full-screen streaming environments, so your whole message is delivered - not skipped after five seconds.
Connected TV (CTV) & OTT Advertising Services
Connected TV
CTV and OTT advertising combines the power and reach of traditional television with the precision and data analytics offered by digital.
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Why streaming works
Television impact, digital precision.
0
%
of U.S. households
Connected TV now reaches roughly 87% of U.S. households - a bigger footprint than any single cable network can offer.
0
+
Years of broadcast production
We script, shoot, and deliver CTV-ready commercials in-house, so your brand looks premium on the biggest screen in the room.
CTV vs OTT vs Linear TV
What's the difference between CTV, OTT, and linear TV?
The terms overlap, so here's the short version. OTT is any video streamed over the internet. CTV is streaming delivered to the television screen. Linear TV is traditional broadcast and cable. CTV pairs the big-screen impact of television with the targeting and measurement of digital - which is why it works so well for Bay Area businesses that want TV presence without a TV-sized budget.
| Linear TV | OTT / Streaming | Connected TV (CTV) | |
|---|---|---|---|
| What it is | Traditional broadcast and cable TV, delivered on a fixed schedule. | Any video streamed over the internet - on phones, tablets, laptops, or TVs. | Streaming delivered specifically to the television screen via a smart TV or device like Roku or Fire TV. |
| Where it plays | Living-room TV, tied to channel and time slot. | Any connected device, wherever the viewer is watching. | The big screen - the premium, lean-back living-room environment. |
| Targeting | Broad - by program, network, and daypart only. | Audience-based across devices, with some duplication. | Household-level precision: demographics, geography to the ZIP, interests, and purchase intent. |
| Measurement | Estimated ratings and reach, with limited attribution. | Impressions and completions by device. | Completion rates, household reach, and impression-to-conversion attribution. |
| Skippable? | No - but viewers leave the room or channel-surf. | Sometimes - depends on the app and ad format. | No - ads run in non-skippable, full-screen placements. |
Where your ads appear
Premium screens, everywhere they stream.
We place your commercial across the platforms and devices Bay Area households actually watch - inside premium programming, not buried in a feed.
Premium streaming
Reach viewers inside the subscription apps they watch every night - Hulu, Disney+, Max, Peacock, and Paramount+.
Live TV & sports
Show up alongside live news and sports on YouTube TV, Sling, and FuboTV, where attention runs highest.
Free ad-supported TV
Tap the fast-growing FAST tier - Tubi, Pluto TV, The Roku Channel, and Samsung TV Plus - where ad-supported viewing lives.
Every device & OS
Deliver to Roku, Amazon Fire TV, Apple TV, Samsung, and Google TV - the operating systems powering today's smart TVs.
Precision targeting
Reach the right households - not just more of them.
Traditional TV sprays your message across a whole region. CTV lets us match your exact customer and prove what the campaign delivered.
Talk to a CTV Strategist-
Geo-targeting down to the ZIP
Reach streaming households in specific Bay Area cities - San Francisco, San Jose, Oakland, Fremont, Sunnyvale - or a radius around your storefront.
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Household-level audiences
Match your customer profile across an entire viewing household rather than a single device or cookie.
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Demographics & interests
Layer age, income, household composition, and interest segments powered by big data onto your buy.
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Behavioral & purchase intent
Serve ads to people actively researching your category, using behavioral and in-market signals.
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Full-funnel attribution
Tie CTV impressions to downstream site visits and conversions with pixel-based, impression-to-conversion tracking.
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Transparent reporting
See household reach, frequency, completion rates, and post-exposure activity in plain, honest reporting.
How we help
CTV and OTT Advertising
CTV
CTV and OTT Advertising
- Target potential customers demographically and by audience segments powered by big data.
- Use behavioral targeting delivered through rich media content that complements the programs your audience is already watching.
- Bring the reach of television together with the precision of digital advertising.
Attention
90%+ completion rates.
- CTV and OTT ads reach audiences when they are most receptive, during programs they chose to watch.
- That higher intent viewing environment helps campaigns achieve 90%+ completion rates.
- Keep your message visible in premium, full-screen placements built for attention.
Reach
One ad, multiple viewers.
- Amplify the reach of each impression because several people in a household can view one ad at the same time.
- Extend awareness beyond the individual device user and into the shared viewing experience.
- Build stronger brand recall with lean-back content environments that feel premium.
Expertise
Why choose NTD Digital?
- With over 20 years of broadcast production and multimedia experience, we understand both creative and delivery.
- Our team combines rich media production with digital campaign development and management.
- That mix of broadcast and digital expertise helps clients get more from CTV and OTT advertising than most agencies can offer.
Why NTD Digital
Not every CTV agency can make the ad, too.
NTD Digital
Typical CTV Agency
Creative
Production
Production
Broadcast-quality video produced in-house. 20+ years of production experience means we script, shoot, and deliver CTV-ready commercials - no separate production company needed.
Media buying only. You supply the creative, or pay a third party to produce it - often at a quality that looks out of place on a full-screen TV.
Media +
Creative
Creative
One team for strategy, creative, and delivery. The people producing your spot are the people targeting and optimizing it.
Creative and media handled by different vendors, with the client left to coordinate between them.
Local
Reach
Reach
Geo-targeted Bay Area activation to the ZIP code, cross-linked with our local SEO and digital campaigns for full-market coverage.
Broad regional buys that waste impressions outside your service area, with no connection to the rest of your marketing.
Measurement
Impression-to-conversion attribution tying streaming exposure to real site visits - reported transparently, with no vanity metrics.
Impression and completion counts only, with little visibility into whether the campaign drove business results.
Connected TV Resources
More on CTV & video advertising.
FAQs
Questions we hear most.
What's the difference between CTV, OTT, and linear TV?
OTT (Over-the-Top) refers to any video content delivered over the internet, including phones, tablets, and TVs. CTV specifically means the television screen - smart TVs and streaming devices like Roku or Fire TV. Linear TV is traditional broadcast or cable. CTV combines the big-screen impact of linear TV with the precise audience targeting and measurement of digital.
Can I target specific audiences with CTV ads?
Yes - and that's the key advantage over traditional TV. We can target by demographics, geography down to the zip code, interests, purchase intent, and behavioral data. We can also reach household-level audiences, matching your customer profile across an entire viewing household rather than a single device.
What completion rates do CTV ads typically see?
CTV ads consistently achieve 90%+ completion rates because they run in non-skippable or limited-ad environments on premium streaming content. That means your full message is delivered - unlike digital pre-roll where viewers can skip after five seconds or scroll past on social.
Do I need a professionally produced video to run CTV ads?
Yes - CTV ads run full-screen on large TVs, so production quality matters significantly. NTD Digital has over 20 years of broadcast production experience and produces CTV-ready commercials in-house, from scripting through final delivery, ensuring your brand looks premium in a premium environment.
How is CTV advertising measured and attributed?
We track household-level reach, frequency, completion rates, and post-exposure site visits using pixel-based attribution. CTV now also supports impression-to-conversion attribution in many platforms, showing which streaming exposures led to website activity or purchases. We provide transparent reporting so you see the full impact beyond just impressions.
What CTV services does NTD Digital offer?
NTD Digital's CTV services include audience targeting and segmentation, creative production for streaming (we produce broadcast-quality video in-house), platform-specific campaign management across Hulu, Roku, YouTube TV, Samsung Ads, and Pluto TV, geo-targeted local CTV activation, and full performance attribution tying CTV impressions to downstream conversions. Our CTV service combines 20+ years of broadcast media experience with digital ad expertise - a rare combination in the connected TV space.
Is CTV advertising worth it for a local Bay Area business?
Yes. CTV lets a local business run television-quality ads without a television-sized budget, and target them down to the ZIP code. A San Jose dental practice or an Oakland home-services company can reach streaming households across specific Bay Area cities - San Francisco, San Jose, Oakland, Fremont, Sunnyvale - instead of paying for a broad regional cable buy that wastes most impressions. You reach the right households in your service area and measure the site visits that follow.
How much does CTV advertising cost?
CTV is bought on a cost-per-thousand-impressions (CPM) basis, so budgets scale to your goals rather than a fixed rate card. Because you only pay to reach the households that match your audience, a geo-targeted local campaign can run efficiently against a defined Bay Area service area. We build a plan around your reach and frequency goals and are transparent about where every impression goes - request a proposal and we'll scope it to your market.
How quickly can a CTV campaign launch?
Once creative is ready, campaigns typically activate within a few days. If you need a commercial produced, our in-house broadcast team scripts, shoots, and delivers a CTV-ready spot - so you don't have to source a separate production company. Reporting begins as soon as impressions serve, with completion rates and household reach visible from day one.
Still have questions? Schedule a Strategy Call →
Connected TV & OTT
Put your brand on the big screen.
Reach Bay Area streaming households with television-quality ads, precise targeting, and honest reporting. Let's scope a campaign for your market.
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